Online retailer Moda Operandi has repeatedly topped the list of the best online stores in the world. He specializes in the sale of designer clothes, shoes and accessories from the collections of the coming seasons and operates under the motto “Buying the fashion of the future today”. Many experts predicted losses to the company - allegedly, during a pandemic, buyers would stop ordering luxury goods in such quantities. However, it turned out that everything is not so simple. The demand for branded items varies not only in different countries, but even within the same state. For example, in the UK and the American states of New York and Illinois, spending on expensive wardrobe and decor has become much less. But in Europe, as well as California, Florida and Texas, buying luxury goods, on the contrary, has become more frequent. People are especially eager to order luxury clothing and accessories,if a part of the proceeds from sales is directed by manufacturers or intermediaries to charitable foundations. Thanks to such an initiative, the organization even managed to attract new customers: 34% of buyers have never purchased something on this site before.
This conclusion was made by the retailer's analysts. They released a report on consumer preferences for the past two months starting March 9th. It turned out that "sweatpants" became the most popular search query during this period. Its popularity has grown by 85%. Cashmere sweaters and Madeleine Thompson trousers became the bestsellers.
Unexpectedly for specialists, visitors began to book things from resort collections more often. It would seem - what's the point? After all, it is not yet known when the borders will be opened and it will be possible to go to the resorts without fear. But people do not lose their optimism, they plan travel for the fall and select the appropriate wardrobe. The trend is La Robe Manosque dresses by Jacquemus and Agua by Agua Bendita. Analysts suggest that the popularity of these models is due to the bright prints and rich polish. Forced couch potatoes are tired of home walls and cold weather, they want summer colors and positive. At least in your own closet.
From accessories, classic leather models of Bottega Veneta bags and jewelry of various brands have become in demand. The demand for earrings, necklaces and rings soared 35% over the same period last year. Experts attribute this phenomenon to the fact that buyers regard it as a long-term and reliable investment.
Also, the opportunity to spend a huge amount of time at home prompted users around the world to start equipping their "nest". Sales of decor items for apartments and country houses increased by 80% compared to previous months. Candles, plates, vases, book holders, mirrors, lamps - everything just to decorate your home.
In addition, experts made a forecast for consumer interest in the next six months. In their opinion, many will want glitter and chic. Lurex, velor, feathers will return to fashion. Such things, for example, are done by the Georgian brand Mach & Mach - their things are now in the top. True, these will not be spontaneous paybacks. Increasingly, the interviewed clients of the platform give preference to awareness: they buy expensive, high-quality things, but much less often. Details and handwork are appreciated: embroidery with beads or gold threads, pearl decoration, tapestry prints. 73% of respondents voted for this.