
While the crisis is raging in the world, there is a non-stop party on social networks. Someone is actively developing their profile, someone just scrolls through the tape longer than usual and watches live broadcasts. Stars use accounts to support fans: playing music online, writing positive posts and filming videos of spending days in isolation. In their luxurious villas and multi-room apartments. Only not all subscribers like this kind of content. New York Times journalist Amanda Hess decided to find out: "Why is it now that celebrities are more often faced with a hate from subscribers?" And I wrote material on this topic.
In the article, Amanda says that celebrities are now faced with a difficult task: they need to stay connected with the audience, but at the same time not highlight the deep chasm between lifestyles. Hollywood stars give fans a peek behind the scenes and show at least part of their real life on live broadcasts, IGTV and just taking pictures at home on the couch and calling for the same isolation. Like, it's so cool to be at home. But comparing their quarantine, which takes place in cramped apartments with children, and the conditions that celebrities demonstrate, subscribers suddenly discover what a deep chasm between their lifestyles. And this is terribly annoying.
Here are some examples. Jennifer Lopez tweeted that her family does not go to restaurants, but they also have good service at home. Video proof of her son riding a gyro in the backyard of Alex Rodriguez's huge Miami home. Even the hashtag #Staysafe could not save Jen from the subscriber's comment “We all hate you”.
"Staying home is my superpower … and yours!" - Gal Gadot writes under the photograph in his huge dressing room. And in the video from Zoe Kravitz's house, subscribers are not looking at Zoe herself, but at the decoration of the fireplace behind her.
Madonna advises not to leave the apartments personally, but she herself regularly does cosmetic procedures - in a personal beauty salon in her home.
Но больше всего фолловеров разозлил Фарел Уильямс, который предложил им перевести средства на помощь медицинским работникам. В ответ он получил предложение опустошить свои глубокие карманы в первую очередь. А Элен Дедженерес досталась порция хейта после того, как она выложила видео, где бездельничает на диване и разговаривает по zoom со своими известными друзьями. Получается, что с началом кризиса и всеобщей изоляции социальная дистанция между селебрити и их поклонниками стала огромной. А ведь еще несколько месяцев назад люди с удовольствием смотрели шоу Кардашьян и листали светскую хронику, разглядывая фото с роскошных детских праздников, – сейчас все это вызывает лишь агрессию.
“Quarantine posts and videos of stars for many become triggers that cause waves of hate,” explains psychologist Elena Sadykova. - In a crisis, people lose their jobs. Finding a new one during quarantine, when everything is closed, is impossible. Small business in tension: how long will it last and will the company survive? The time of the epidemic is becoming a transitional period for many with an unbearable feeling of instability. And it is not clear what will happen next. And the stars, as luck would have it, have become active in social networks. We have never seen their life in such detail. Class hatred boils. Plus the stereotype that being a blogger and a star is very easy: you make faces in front of the camera and “row” millions."
At the same time, we are more supportive of other stars. For example, Amanda from the New York Times gives the example of Katy Perry, who says she lost track of her days in isolation - we understand you Katy. And Anthony Hopkins, playing the piano with his cat, can evoke nothing but tenderness and a smile. Just like Leonid Agutin, who performs his favorite songs on the air, this is a story that goes to the very heart.
It turns out that real actions and sincere words are responding in us, and not requests and recommendations.
Britney Spears tells on Instagram why it is so important now to have your own community, to call your loved ones more often, write love virtual letters, look for an approach to each other, being at a distance, and appreciate everyone's feelings. “Britney has been living with security for 12 years, and all finances are controlled by her father - she knows what she is talking about, bearing in mind the value of the community in social captivity,” emphasizes Amanda.
Elena Sadykova, a psychologist, explains that under stress, a person regresses to a more primitive, "childish" level of self-awareness. The natural infantile reaction to what is happening is anger, aggression. This is a manifestation of fear, despair and powerlessness.
The surest way to avoid such a reaction is to minimize the time on social networks and the consumption of questionable content in general. There is no need to be angry with yourself or ashamed of your feelings - we all found ourselves in a situation in which we have not been before. And our goal is to get out of it mentally healthy. Fewer triggers means less worry.
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