Beauty Navigator: A New Format Of Massage Studios

We have experienced a rapid adaptation of the beauty market to the accelerated pace of life. Now there are studios where you can get beauty services with high quality and inexpensive, and most importantly, quickly. However, it didn't work out with full-fledged massages. As it is believed: who knows massage, he is in no hurry. This is a half-day ritual, so they usually pamper themselves with it once a year, if someone from colleagues or relatives presented a certificate for their birthday. Marina Myakisheva and Olga Tkachenko break this stereotype. The girls created LITEBODY17 - a new generation massage studio. We will tell you why this format is brilliant.

Only massage, nothing more

In fact, this procedure is not about relaxation, but about health. Firstly, this is the prevention of serious diseases: due to sedentary work and improper body position when walking, the muscles of the back and neck are tense, this entails malnutrition of tissues and internal organs. Secondly, massage is the same mandatory component of figure modeling, as well as playing sports. And here the key word is regularity.

“For the best effect, massage should be done several times a week, similar to training. But we don't have such a culture. And we decided to fix it,”says Olga Tkachenko.

What did the girls do? Showers, soft bathrobes, long questionnaires and long conversations were removed from the "menu". In LITEBODY17 everything is essentially: you choose the duration of the session - 45, 60 or 90 minutes. And already specifically to the master you explain which zones you want to work out, how intensively. You can change your mind as many times as you like while walking to the office.

Any master is the best

LITEBODY17 has 30 specialists, all versatile. So you don't need to adjust to the schedule of your favorite massage therapist. It will adapt to you.

The studio has several criteria for the selection of masters. First of all, the founders evaluate the appearance and look at their hands: they pay attention not only to their dexterity, but also to the energy, the life spirit of the applicant. Because from the first minutes, customers should be as comfortable as possible.

“Our masseurs are handy, young, energetic and with a great sense of humor,” assures Marina Myakisheva.

Economy price with service and quality of business services

What does the price usually consist of? The service itself, plus a cup of tea in the studio, shower gel and many more little things that are not so important to a person in a hurry.

By removing the wrapper and leaving only the essence - high-quality massage, the girls were able to reduce the price for it by 30% compared to the average market in Moscow.

“Full body massage for 60 minutes costs 1,900 rubles, if you have a subscription. Without him - 2400. With a bath and a robe it would cost about 5000 rubles, - explains Marina. “Besides, there is often simply no time for all these rituals if the goal is massage. I arrived, received a service, and went on. This is why studios don't have showers - to save time. If the oil is not absorbed and needs to be removed from the skin, we have hot wet towels."

Any time of the day

Massage studios work from 9:00 to 22:00 - you can catch it before work or after if you can't escape during the day. However, you can handle this approach during your lunch break.

There is a children's area

Coffee in LITEBODY17 will not offer you, but the children's area is welcome. And this is a unique case in this area, because usually spas are not ready to entertain babies while their mothers are doing the necessary procedures. It is important that this is not just a formal table with coloring books and pencils, but a cozy corner with a wigwam and toys, games and cartoons under the supervision of cute girls.