
When you want attention and a special approach, we start turning to personalization. We order a dress from a seamstress, not like everyone else, choose a personal menu for a week with a nutritionist or make an appointment with a beautician who will pick up special care. There is also a place for personalization in the perfumery world - popular perfumers can create your personal composition with all the rights, however, it will cost at least 20 thousand euros. An easier option is to pay attention to brands that create fragrances to mix and add special notes, or to sign up for a consultation with an aroma diagnostician.
The perfumes that are created especially for you are reminiscent of the story of "Perfumer" by Patrick Suskind. They create a composition for you, from which others go crazy, or come, like Vilanel from "Killing Eve" and order "the scent of power."
We do not guarantee you such powerful compositions, but many selective brands and perfumers create fragrances for people who are ready to spend a lot of money on a personal perfume.
But there is a way out for those who are not ready to spend tens of thousands of euros on a personalized fragrance. For just $ 69, Unique offers to create your own scent online by answering questions about scent preferences. For those who cannot decide, the brand offers to choose 6 out of 50 essences, which will become the basis of the perfume. But there are some nuances here - you hardly know how a violet with a rose, or musk with jasmine will be combined. There is a chance that the resulting composition will disappoint you.
There are many perfume websites that offer to match your favorite scent to your favorite notes, and many shop assistants are trained so that they can easily match your dream scent
One of the most popular selective brands, Ex Nihilo, has put Osmologue in its boutiques, which will add additional ingredients to any of the fragrances - floral, fresh or woody-spicy. The consultant will help you create the perfect composition without spoiling the base by asking leading questions.
Also, you can laser engrave or create your own bottle cap design - isn't that a personalized approach?
And if the previous personalized compositions can be purchased only abroad, then the Maison Margiela brand has released two Replica Filters perfume bases - Glow and Blur, which are presented in Russia. These bases need to be blended on the body along with the mainstream Replica fragrances to create the "right" bouquet.
By the way, Jo Malone was one of the first to bring the idea of mixing perfume compositions to Russia. The creator of the brand recommends experimenting, mixing and layering fragrances, creating new compositions for different moods. For a summer mood, try Wood Sage & Sea Salt mixed with floral scents.
Many aromatherapists offer their clients personalized scents made from aroma oils. They are selected based on your preferences, mood and character. These scents are most often natural, green or deep and sweet. Such aromas can cost from 1000 rubles, it all depends on the specialist. (Here we covered how to relax, avoid overeating and improve family relationships with the right scents)

Ksenia Tretyakova
Molecule Perfume and Cosmetics Project Manager
Creating a bespoke scent is usually not cheap, especially if it is created by some of the leading perfumers. Prices can be different, more often negotiable, from 20 to 100 thousand euros for the development of the formula and, of course, the rights to it. The development of a fragrance can take several weeks, or it can take many months. This is due to the wishes of the client, with his involvement in the process, sometimes with the rarity of the components from which the aroma is created.
For example, perfumer, creative ambassador of Great Britain, Roja Parfums, recalls that when creating a custom-made fragrance for one client, he gave perfume lectures for him for several months, introduced him to the ingredients, before the client decided on his desires. And perfumer Andrea Casotti, founder of The House of Oud, tells how he once had to create a scent to order for a royal person from an Arab country without even having the opportunity to meet her. I had to communicate and send samples exclusively by mail, which of course also lengthened the process. This, of course, does not always happen, and often, having voiced their desires with the help of associations or images, the client trusts the master perfumer, or even chooses a ready-made formula, the rights to which are assigned to him.
Why create your own fragrance? Then, why sew a suit for yourself, order a special tuning of the car, keep your own cook at home, hire a famous architect to arrange a country estate, and so on, depending on your financial capabilities. It is the highest point of luxury perfumery, to have your own perfume.
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