BeautyHack.ru editor Natalya Kapitsa talks about a new trend towards super-efficiency. Since when has it become a shame to just lie on the couch and watch TV shows, and what is behind it?
Instagram is an amazing beast. True, not always affectionate and not always gentle. This is not just an information field, but a real neverland, in which complexes and unrealized ambitions live. And with the introduction of quarantine, I opened a new function for him - an appeal to the collective conscience. It's a shame, you know, at ten o'clock in the evening to wash down a banana with milk (yes, nutritionists will forgive me, cow milk), when the ribbon is replete with broccoli and super exercises for the buttocks, from which, I quote, "they will burn." In the regime of self-isolation, the situation with the collective conscience has worsened. Banana-and-milk lovers have a new worry: their own inefficiency. While everyone is "out of their comfort zone", watching free online courses at Yale University and attending virtual exhibitions, you sit on the couch, shamelessly choosing a new series. In Russian.Not bearing any semantic meaning. How to stop worrying about this? Let's figure it out!
Sorry for my french
Frankly, after several weeks of quarantine, a worm settled in my head, which periodically crawled out of its burrow with a reminder "you, it seems, were going to learn French." At first I ignored him. Then she sent me for a walk. And then, putting aside Belva Plain's wonderful novel "The Immortelle" (I highly recommend it, by the way), she opened the tutorial with a miserable look, because "you are ineffective, Natasha."
Having suffered an academic hour, I was relieved to pick up the book again, not remembering a single French word, except for "bonjour", but putting myself a plus in karma and earning an excellent reason to post on the insta (great lesson, here is my list of free applications for study and further down the list). This went on for a week. And on the second, a new worm settled in my head, introducing itself as Logic.
I urge everyone to get to know him. According to the largest consulting company McKinsey, with the introduction of quarantine measures, users' screen time increased by 70%, while more than half of those 70% admitted that they literally “live” on their smartphones and social networks. Now, attention, the question is: where do these "residents" of the social network have time for Yale courses?
Even according to the theory of probability, a good half of your feed, demonstrating high performance skills on its page, falls under these 50% of addicts.
My advice to everyone: do what pleases you! Of course, if the only source of endorphins and serotonin is a hamburger with fries, something needs to be done about it, and urgently. But if Plain's novel is dearer to you than any French novel, stop torturing yourself and comparing it with the Terminators from the insta, who can do everything, can do everything, do everything in time.
To say a lot or to do a lot?
Those who talk a lot, do little - this is a common truth, against which there is not a single argument with a "-" sign. Then I remembered a story. My grandfather, who always lived by the laws of conscience, never went to church, although he honored all the holidays and did not violate the canons.
Once I asked him why he didn’t go to services. And my grandfather told me an interesting story: “When I was little, my religious mother made me and my brother fast. Already at the age of 10 I knew what it was, although my child's brain did not understand why I should not drink a glass of fresh milk. The reason for this strict abstinence was the sermons of the local priest, who urged everyone (even children) to limit themselves in food in order to avoid fiery pans. One day my mother asked me to go to him and bring freshly baked bread. Now imagine what a half-starved ten-year-old boy felt when he saw homemade sausage and fresh bacon on the father's table, the aroma of which curled the stomach into a ram's horn. And then I realized: to speak is not to do! Actions are important, not words. I have lived by this principle all my life."
Since the moment this story happened, the world has turned upside down: our grandfathers won the war, we learned to fly into space, invented new forms of communication and became dependent on the network. And only one thing remained constant: those who speak a lot do little.
Why broadcast to a wide audience that you are great if you are really great? I'll answer. To collect applause from the audience. And this has nothing to do with efficiency. Rather - to complexes and a constant desire to prove something to someone, earning love, which is ideally given out just like that.
Or maybe her, this efficiency?
In pursuit of ghostly ideals, we have forgotten how to listen to ourselves! Imitation and the desire to comply with the imposed standards completely killed our own "Wishlist". When I once again tried to sit myself down for a French lesson, the question came to the fore: do I need it, and if so, why? Not a single sane argument other than “to brag on a market day” was found. Probably, this is all to blame for the attitude "like people", which residents of the post-Soviet space absorbed with their mother's milk. And including me.
Be honest with yourself. Spend at least one evening in dialogue with your inner self. You may not really need this butt-nut, but you need someone else who silently goes in for sports every day and does not broadcast it on social networks in the hope of getting a standing ovation.
When you clearly know what you really want, complexes about "effective - ineffective" disappear.
By the way, about a banana with milk. This "duet", too, as it turned out, was not a true need, but a protest against the imposed standards. And while I was devouring this starchy-lactose madness, my soul was really asking for the continuation of the story of Jewish emigrants in New York.