The trend is maximum personalization. Cosmetologists choose a care program only after consultation, tests and analyzes, and brands develop individual formulations based on your questionnaire. If it seems to you that face masks printed on a 3D printer are a distant future, then we hasten to inform you: it has already come. Many revolutionary developments already exist and are just waiting for the right hour to present.
- Innovations should be introduced gradually so that we have time to get used to them, - explains Anna Dycheva, international expert in the field of cosmetics and perfumery marketing, CEO of Reed Exhibitions. - For example, one company has a development of a device for applying makeup on the face. At first, the idea resembled an April Fool's joke, but now it has become our reality. Now the creators of the idea are waiting for the production to become cheaper in order to start its release.
Also now released are 3D printers and scanners that create personal creams and serums, devices for applying foundation, gadgets for the selection of decorative cosmetics and mini-tablets that turn into serum in the palm of your hand. Information about this is in the public domain of beauty companies. Let's talk about them in more detail.
Home 3D printers and scanners for personal cosmetics
Personalized Neutrogena MaskiD Masks
Cloth masks, which often do not fit in shape and composition, will become a thing of the past. Neutrogena offers face scans and 3D printers with cuts for lips, nose and mouth according to our individual needs. Another bonus is the desired texture that works in several directions: one mask, for example, will be able to smooth out wrinkles on the forehead, but clear the T-zone.
Apparatus for the selection of care products Optune, Shiseido
On the official Shiseido website, you can find information on the development of a personal daily care device. After all, our every day is not like another: today you need deep cleansing, and tomorrow you may need hydration and nutrition. Optune will determine what is needed, taking into account not only the condition of the skin, but also the hormonal and emotional background, even the weather. You will need to scan your face using a special application and a camera, and then get the desired product on the printer.
Opte Precision Scincare Toner
In recent years, mixing several shades of foundation is bad manners. And despite the fact that many brands produce more than 20, and sometimes 40 shades, Procter & Gamble is going to present a device that, after scanning the face, will select the desired tone. Moreover, he will not only pick up, but also apply the required amount to certain zones with the thinnest, hardly noticeable layer with the help of a spray gun. The result is skin like a star on the red carpet with little effort or skill.
Makeup machine L'Oreal Perso
The device for creating makeup, which we wrote about above, has not yet been released, but the L'Oreal gadget for the selection of decorative cosmetics already exists (the release is expected in 2021!). The novelty is synchronized with a smartphone, analyzes the color type of the user, clothes and weather in the region, and then gives out the necessary shades of pamadas, pencils and shadows. You no longer have to buy a hundred funds in order to always have a choice.
Mini tablets instead of packs
Serum water soluble tablet, Wellage
If we talk about packages, then in the future they will be reusable or not at all. Wellage has developed a hyaluronic acid pill capsule that will fit even in a very small cosmetic bag. With the touch of water in the palm of your hand, the tablet turns into a serum that can be applied immediately to the face. Simple and convenient.
Professional devices for home use
Today, the trend is gua sha, rollers and other devices that replace professional massage, or LED-therapy lamps that allow you to take care of your skin at home. Soon, a visit to a cosmetologist may not be necessary at all, there will be more and more professional cosmetic devices on the market, replacing salon procedures.
Adaptive cosmetics
More and more companies are betting on complete equality and accessibility. In America, there are brands focused on the production of adaptive cosmetics for people with disabilities. For example, they began to make text on packages for the visually impaired, as well as to apply devices that allow one-handed application of funds. Over time, experts say, large companies will seize the initiative. In the fashion industry, Tommy Hilfiger recently joined the action, read about it here.
