The brand has its own self-esteem education program. We will tell you what it includes and who needs it.
The program is aimed at girls from 10 to 14 years old who are just beginning to perceive themselves and compare with others. To help them not get lost in myths and stereotypes about beauty, Dove helps to build the right self-image in girls.
“Working with girls every day, we see how important our program is. In classes, we focus on existing problems and together try to understand their sources. Sometimes the results are amazing to the core,”says Ella Vladimirovna Selivanova, head of educational programs at the All-Russian Society of School and University Medicine and Health, Research Institute of Hygiene and Health Care for Children and Adolescents.
The program has been operating in Russia for three years. During this time, more than 1,000 schools and more than 340,000 girls have been enrolled. Visual aids, counseling from psychologists and group sessions help girls not only develop the right attitude towards themselves, but also better understand the world around them.
