The fashion house Versace has joined the group of companies that have partially abandoned leather goods. The Italian brand is not yet ready to completely switch to artificial analogs. But designers will no longer use kangaroo skin in their collections.
The decision has nothing to do with the wildfires raging in Australia. The manufacturer of luxury clothing, accessories and home goods was forced to take this step due to pressure from animal rights activists. Recently, the animal welfare organization LAV (League Against Vivisection) has conducted several large-scale campaigns against the killing of marsupials. According to her, 2.3 million kangaroos are slaughtered every year on the continent for commercial purposes. They are partially used for the product line, but the bulk goes to the production of things, bags, belts, wallets and shoes. Italy is the largest importer.
Negotiations began back in 2018, and by mid-2019, the brand agreed with the Greens' arguments. In the latest collections, the concern led by Donatella Versace did not use kangaroo skin. But this became known only now.
The fashion house itself declined to comment on the move. And the LAV employees said that this is an important gesture and a reason for thinking for all industry giants.
“We hope that this will help preserve the population of these amazing animals, considered a symbol of Australia. In these difficult times, when an entire species may be on the verge of extinction, even those corporations that have never thought about it should rally to protect them, says the representative of the organization Simone Pavesi.
This is not the first victory of the League against vivesection. Versace ditched natural fur two years ago, and last year Italian sportswear brand Diadora also stopped producing kangaroo leather goods.