Just over a month is left before the New Year celebrations. Very soon we will start preparing gifts for family, friends and colleagues. And, of course, sometimes, looking at beautifully designed windows, buy something that will then lie idle for a long time or will never be needed at all. How to stay conscious in such conditions and think not only about how to please others, but also about the environment (eco-activists, recall, for the sake of our planet have long been calling for only the most necessary things!)?
It turns out that anything is possible. And the authors of the books, who were the editors of BeautyHack, helped to find the staff of MyBook, the largest book subscription service, confirm this. Download electronic versions of publications on how not to succumb to the New Year's euphoria and rationally prepare for the most magical holidays.
Compass of Emotions, Ilse Sand
“Do not succumb to emotions”, “it was said on emotions”, “you react too emotionally”: if you have ever heard something like this addressed to you, and then felt pangs of conscience for your too violent reaction, then the book of a Danish psychologist and psychotherapist Ilse Sand will be of interest to you. The author tells in detail and understandable about the nature of emotions and explains why we experience them. She reflects on human feelings and the importance of correctly noticing, recognizing and explaining to others. After this book, you will learn to better understand yourself and your emotions, you will quickly find a common language with people. And most importantly, you will be in harmony with yourself.
Quote: "We are bombarded with flyers from which happy families smile, and if our own life does not correspond to the idea of happy people, we very quickly begin to blame ourselves or our loved ones for this."
A Year Without Shopping by Keith Flanders
Previously, Kate Flanders, like many of us, loved shopping. She spent so much that she regularly went into debt, and barely having time to pay off creditors, she went back to the store. But one day she decided to conduct an experiment on herself: for a whole year to buy only the most necessary things. As a result, the girl got rid of 70% of the rubbish that filled her apartment, learned to fix what she would have thrown out before, and generally became much happier. Her frank book will teach you to assess your needs more rationally, to be more restrained in purchases and to enjoy not shopping, but from completely different things.
Quote: “If you need additional reminders, stick a note to every debit and credit card in your wallet. Write on a piece of paper something like "Do you really need this?" or "Is it on your shopping list?"
“Hacking Marketing. The Science of Why We Buy, Keith Flanders
Why are buyers willing to spend more than some products are actually worth? Is it possible to understand the real desires of customers? How to influence buyers' decisions? Marketer Phil Bearden answers these and many other questions in his book. Over a 25-year career, he has worked at Unilever, T-Mobile and Diageo and has been able to bring many cool and even revolutionary ideas to life. The author will share the secrets of how to make a product desirable, loved and sold. Bearden's approach to marketing is based on scientific evidence and research that explains why people behave the way they do. And the writer backs up his theory with examples of successful marketing campaigns.
Quote: "Analyzing buying situations, rather than buying personality types, can be a direct route to innovation."
“Superfand. How our objects of consumption and ourselves change under the influence of passion”, Zoë Fraade-Blanar, Aron Glazer
Modern communications allow brands to communicate directly with their fans. Fans can influence the manufacturers of their favorite products and seek to be involved in creating what they love, and companies, in turn, can use their opinion for their own purposes. Zoe Fraade-Blanard and Aron Glazer have written a very daring and curious book about how interaction with fans drives brands, and sometimes turns out to be disastrous. The authors illustrate their reflections with many interesting stories and try to find out which type of communication is most productive.
Quote: “Fandom refers to the structures and practices that form around elements of popular culture. This is a very ancient, very human phenomenon; fan-style group behavior is probably as old as the culture itself."
“Mood elevator. Learn to manage your feelings and emotions "Larry Senn
Spontaneous purchases, as a rule, we make under the influence of emotions, some feelings. Agree, I would like to be able to manage the "mood elevator". Larry Senn has already helped nearly a million people from over forty countries around the world. After reading this book, you will learn how to cope with everyday difficulties, you will work on your weaknesses, and you will stop succumbing to momentary rushes of mood. In other words, you will take control of your life. And it's worth a lot!
Quote: “Every day we ride the mood elevator up and down. Wouldn't it be great to know exactly which buttons to press to only stop on the upper floors? Wouldn't it be helpful to know how to make stops on the lower floors shorter and more enjoyable?"