The very case when even opponents of body positive were delighted with the news! American toy manufacturer Mattel launches a line of custom Barbies. The collection will include dolls with vitiligo, dentures and without hair. Everything so that children with disabilities get rid of complexes and see their reflection in inclusive models.
“Perhaps this will help their peers understand how diverse beauty is,” company representatives say. And they add that their goal is to get away from stereotypes and exaggerated requirements for appearance associated with the famous doll. "To look like a Barbie is to be different, to be unusual, to be yourself."
To reliably display the manifestations of diseases, the brand's specialists turned to doctors and children suffering from such ailments. For vitiligo they were consulted by dermatologists, for dolls with prostheses - 14-year-old Jordan Reeves, who was born without an arm. Now the girl maintains a popular blog, publishes books and collaborates with large organizations.
Mattel hopes that the bald doll will be popular with children who have lost their hair due to chemotherapy or alopecia.
This is not the first inclusive Barbie game. Almost five years ago, the toy first became closer to reality - with normal proportions. Last year, a wheelchair doll appeared - it became one of the best-selling in the UK. Today, there are five body types on sale, with 22 skin tones, 94 hair colors and 13 eye shades. Hairstyle options - 76! By the way, in 2020, Ken will also change his hair master and will look like a surfer - with long curls.