This is exactly how much time - 8 seconds - a modern person concentrates on something according to the authors of the re: Store digital art project. Which, in turn, is based on numerous studies. BeautyHack guest editor Alina Fedchenko (@kulturnaya_sreda) appreciated the fashion exposition that is taking place at Winzavod. Workshop Red until January 8, 2020 inclusive, and asked myself a question: is such a short focus of attention - the spirit of the times or an alarm bell?
Alina Fedchenko
This is the fourth exhibition in history. Spectacular and curious enough, but is everything that remains on the other side of the current trend in the way of thinking so great? I have mixed feelings. Let's go for a run together.
Here is the Cinema Zone. Three short films made specifically for the project by Russian director Dmitry Ryabikov. Omitting the verbal impact on the viewer, using only a picture and musical accompaniment, each film fully reveals the artist's thought in 2.5 minutes. The movie, I must say, turned out to be quite strong, philosophical, a little scary.
If you do not understand the meaning - there is an audio guide with the interpretation of each film, stock up on headphones. Tip: listen after viewing to assess your own perception and accuracy of the artistic transmission of the message through the video image.
Photo zone. These are just a few of the works of the German photographer Gulliver Tais, known for his work for VOGUE, GQ, National Geographic.
The dictatorship of the eye and the secondary importance of the text - this is how organizers characterize our time. Ready-made images of captured experiences that arise in the clip consciousness free from the need for explanations.
In addition to the really beautiful photography, there are 3 works that can come to life when viewed through the included iPad. Advice: pre-download a special application "8 seconds", it will allow you to see the whole hall with different eyes, and not individual photos.
Immersion zone. Spheres-antagonists, forming an eight or a symbol of infinity. Entering them, you find yourself either in a real forest or inside the movie "The Matrix". What do you feel - try to find out for yourself, this is too individual perception.
Competition area. This zone presents the best works of the participants of the re: Store mobile awards competition, who “mastered the language of modern times” - photography. Everything presented at the exposition was filmed with an iPhone.
Is everything so unambiguous with the new language and the new time, is it even possible to classify such creativity as art, we asked the art critic at the Synchronization lecture hall, the author of courses on the history of art at the Institute of Slavic Culture of Moscow State University of Theater Arts, Institute of Humanitarian Education and Information Technologies Natalia Vostrikova.
Natalia Vostrikova
Art critic
- Photography will kill painting! Cinema will kill the theater! Every time something is born, something must certainly die. But it does not die, but enriches. There is no sense in fighting this, this is really the next stage of development, but the basis is unlikely to go somewhere. This is a global transformation, and some stratification is likely to occur. People will know a little about everything and will delve deeper into only what catches. This will make it possible to know more in general terms and leave the choice for the person himself.
Look, for example, let us take Pliny the Elder, a man of absolute encyclopedic knowledge in antiquity. Did he know a lot? Very! About their contemporaries. But relative to us now - negligible.
Knowledge-hungry people will always read, not flip through books. But it has always been this way, and the proportion remains the same always. It is a choice - to be among those who know a little about everything, or to really know. Only the means, the technology, has changed.
In general, we are turning from a chest of information into a tool for processing it. And everyone decides for himself how much and what to load into his chest.
However, in order to be able to compare and analyze, you need your own internal base. And, of course, you cannot form it by looking only at pictures. The ability to think critically is based on knowledge that is not superficial.
