The New York Times has already declared the medical mask to be a symbol of our time. The huge fashion industry immediately responded to new realities: celebrities, influencers and models donned designer masks from Chanel, Marine Serre and other brands. It can be argued for a long time whether one or the other give 100% protection against coronavirus, but one thing is certain: after all this story, we will not be the same.
Medical masks are just the first layer. It is much more important that, putting them on, we gradually remove others, those with whom we have grown together for years.
For example, masks of eternal employment and bustle, behind which they hid from themselves. And now, being left alone with the main person in life - with ourselves, we learn to live here and now, step by step, build these relationships anew. Or here is the mask of an eternally tired parent who has barely enough strength to watch TV, what kind of games are there. But hop - and you do not need to shake for two or three hours (substitute yours) in public transport on the way to work, and this time can be spent to finally SEE your child. Making a mess in the kitchen while cooking together, remembering board games, shadow theater, how great it is to do something together.
But the most important thing, perhaps, is that we are finally pulling off the masks of indifference - to the world and to people. We carry groceries to the elderly so that they do not leave their apartments once again, clap from balconies in support of doctors, sing songs to cheer up desperate neighbors, send gifts with couriers to those who are morally difficult, and support friends who have succumbed to panic. And we sincerely, with all our heart, worry about those who are going through really terrible times. And often, very often we call our parents and grandparents. How many times have we found the time?
Yes, it is possible that wearing medical masks will not save us from coronavirus, but when we shake off the stuck stereotypes about the norm of life, we will find and save ourselves something soul-saving.
We made our own photo project about this: about accepting a new reality and ourselves in it. And about beauty, of course, because in the end, as you know, it will save the world.
Text: Natalya Pikus Photographer: Natalya Pikus @pic_us_ Producer: Vasilisa Kakorina @it_kakorina Makeup artist, stylist: Marina Chasnyk @mikell_ch Models: Sophia Balkovskaya, Lee Yun A (@t_modelsagency agency), Sofia Zhuravkova, Natalia Makeeva
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