Go to any cosmetics and perfumery store - endless rows of bubbles and bottles with different aromas are waiting for you: sweet oriental scents, subtle floral notes, tart and daring accords … It is very easy to get lost in a wide variety. But finding your own unique scent is as important as finding your man. Perfume will become your business card, by a thin train you will always be recognized and remembered, wherever you are and whatever you do.
BeautyHack editor Daria Sizova is the proud owner of a huge collection of perfumes. But the answer to the question "how to find your perfume" she never found. Therefore, Daria decided to turn to someone who knows everything about fragrances - Jean-Luc Tronnon, export director of the Eisenberg brand.
“Our meeting is scheduled for the morning. Traffic jams, the metro, a walk along the Old Arbat, the service entrance and the nooks and crannies of the Vakhtangov Theater - I was very afraid to be late and arrived before everyone else. Today there is a big event in the city - the presentation of new brands of niche perfumery, which can now be bought at the Scent Bibliotheque corners of the L'Etoile store. I already know everything about new brands (and even managed to tell you about them - if you missed, read here).
But what attracts me the most is the bottles of the family French brand Eisenberg Paris. I admit that I have long been in love with their fragrances, but with the transition to selective perfume, the bottles are gathering dust in the far corner of the beauty cabinet.
Several years ago I switched to niche perfumery, because each fragrance is unique. Even if you are not the only happy owner of a perfume, this smell will sound different to you than to your mother, girlfriend or woman at the next table of the restaurant. This makes me feel special every day - just a few zips will charge me with self-confidence for the whole day.
I recognize Jean Luc immediately, and not from a photograph. Together with him, vital energy, good mood and a luxurious scent trail enter the room. He follows him everywhere, and people instinctively gravitate towards him for a sweet, but not heavy and slightly tart smell.
I start asking questions, but Jean-Luc just smiles and pulls out jars of real vanilla and oud wood from a suede bag. Suggests to feel the scent that he applied to himself, but I just smile - the scent sounds distinctly throughout the room.
Jean Luc says that the founder of the brand, Jose Eisenberg, is a real perfectionist, and before creating a new collection of fragrances, the brand conducted a thorough research, choosing only the best ingredients for perfumes.
Ironically, the process of creating an Eisenberg perfume is similar to the selection of ingredients for skin care products. Jean Luc asks if I have tried facial care, and I laugh in response - in our editorial office there are real battles for the coveted jars in white laconic packaging. The products seem to be created for gentle care of sensitive skin, but the owners of the oily type love them no less.
Jean Luc brings me back from the memories of the morning mask with a story about the concept - each fragrance in the new line has spicy notes, but they do not repel European girls. The Les Orientaux Latins collection is a mixture of oriental tale and western progressiveness. Bright notes and rich chords are muted by more restrained Western notes.
Creating the collection, Jose Eisenberg went on a real journey, discovering new ingredients and mixing them, bringing them to perfection.
He wanted the smells to excite the hearts of the girls - and to make an impression on others.
I don't speak - I nod silently. It's all true: aromas drive you crazy from the first breath - this is how you want to feel your smell, which will leave memories of you in the hearts of other people for a long time.
A unique perfume - unique ingredients. Jean Luc shows me pure jasmine oil, Jose Eisenberg's favorite ingredient. We do not hear it in every fragrance, but it is he who gives the perfume sensuality and sexuality.
Jasmine seems to be playing on other notes of the fragrance, as on the strings of an organ, and Jose writes each perfume by chords, as a composer writes music. Apply perfume on yourself and let it sound - in a few minutes you will hear a beautiful melody.
The entire collection consists of 12 fragrances: 6 for women, 6 for men. I disagree here - for my taste, any of the fragrances will suit both you and your beloved. Now Jean Luc smiles - I was right.
We come to the most interesting part - the names of the perfumes. Each bottle has its own number, and they are called … a secret. Every girl in her soul is an Arab princess who wants to comprehend all the eastern secrets of beauty and be beautiful. Or vice versa - hide your secrets from others so that the secret of her beauty and charm remains inaccessible.
Fragrances are great to mix - buy two bottles and countless scents and create a new perfume every day. Jean Luc says that there should be as many fragrances as your moods - and women have a lot of them. It is impossible to have so many perfumes - but you can mix fragrances and create your own mood every day.
Or escape from reality - perfume will allow you to go beyond your usual world. If you like sweet scents, take a scent with bright fresh notes - you will feel differently. Change your image without consequences for your appearance - just use another perfume (the collection is rich in different notes - you can find what you like today).
I ask one more tricky question: "A girl who likes the brand's perfumes - what is she like?" Jean Luc is not embarrassed by the question: "She can be anyone, but every day she strives to become the best version of herself."
Or look out of her shell, in which she lives every day. We all need to step out of our comfort zone - this is the easiest way to play a role in the theater.
I pick up a new scent, put on a couple of drops and already feel special. I am a thin brown-haired woman with burning eyes and inexhaustible sweat of energy. The scent unfolds and I turn into a fatal blonde with bright lips, who can achieve everything she wants.
Self-esteem is also increased by the fact of owning such a perfume - all brand products are produced under the careful control of the founder: he does not allow to reduce the cost of packaging, sending production to third world countries. The bottle is heavy, made of expensive glass that looks like crystal. Every aroma hides painstaking work, because aroma is a real work of art. Even a person who is indifferent to perfumes will want to have one in his collection.
I shake my head negatively - I am sure that those girls who are indifferent to perfumes simply did not find their only one. It is in this collection that you can find your own. You will ask why?
The brand does not resort to active advertising - you can hardly find posters all over the city, high-profile campaigns with the participation of world stars and bottles in the Stories of famous bloggers. Jose Eisenberg is convinced that the best advertisement is the one that is passed by word of mouth. Girls hear this train, fall in love with it and go for the same bottle - but on each one it sounds different.
Ask the girl next to the Scent Bibliotheque what scent she uses. You will hear a simple answer: "This is a secret." But do not forget to specify its number.
На прощание Жан Люк рассказывает мне интересную притчу. На свете жил мужчина – уверенный в себе обольститель, игрок, дамский угодник. И женщина, жизнь которой была скучна – работа, дом, дом, работа… Она была одинока и несчастна. До того, как купила аромат Jardin des Sens Secret II. Она нанесла парфюм и пошла на работу привычной дорогой, но в этот день ее жизнь изменилась – к ней на улице подошел тот самый мужчина. «Вы так вкусно пахнете. Какие у вас духи?», – с этого вопроса началась долгая история: девушка улыбнулась, завязался разговор, а через три месяца они сыграли свадьбу. Угадаете, с каким ароматом она пошла к алтарю?
Each scent of the brand tells us a story - but with them you can create your own. Like the oriental tales of Scheherazade - they never end, because each story is followed by a new intrigue, and you want to hear the continuation again and again in order to understand what will happen next.
Jean-Luc is often approached with the same question - "You smell delicious, what kind of perfume do you have?" He gives his bottle to the passerby, applying the scent to himself for the last time.
At the end of our interview, Jean Luc makes a few puffs and gives the bottle to me. Each scent creates associations and memories. After the interview, I go to the nearest L'Etoile - now any scent of the brand will remind me of the day when I learned the main secret: how to choose my scent.
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