How to choose "your" shade of foundation, which trends to follow and which ones to forget about?
Sergey Naumov
Independent makeup artist
“I am a city dweller and whenever I walk down the street, I look at the girls' makeup. In general, the technique has become more literate. But there are trends from Instagram and video blogs that teach: "The more funds, the better!" "And it's depressing."
1) Makeup artist doesn't have to learn from a beauty blogger
A professional makeup artist will never learn from a beauty blogger or give “general” advice to everyone. Yes, as a phenomenon, the “Before” and “After” makeup photos by Gohar Avetisyan are impressive. But this is just a stage - if you know how to make such a make-up, you do not need to be limited to such skills. Remember: everyone has an individual eye shape, skin type and face shape. Makeup should emphasize the uniqueness of a person, and his dignity, while hiding flaws. The single scheme does not work.
Today a girl caught my eye - the makeup in general is excellent: well-chosen tone, even arrows, competent shading of shadows. But it all looks like Eric Olsen's paintings: makeup is done with wide strokes, a thick layer of funds is applied. Unfortunately, not as sophisticated as it should be.
2) There are no universal tonal means
Even BB cream has its own shade - darker or lighter. If we are talking about tinting creams, then the shade should not be selected on the arm, wrist or ankle.
Many foundations (especially those with a matting effect) become 1 (or even 2 tones!) Darker within 30-40 minutes. Therefore, choose products that are slightly lighter than your skin tone. I do just that and blend the cream on the T-zone. Then I take the color in color and apply it along the outer contour of the face. If necessary, I draw out the desired shade with powder.
If your skin is normal, oily or combination (that is, not prone to dryness), a product with a slight matte effect will do. If it is problematic, sensitive, if there is redness, then you can use a means of a higher density to hide the imperfections (I told you how to do this here).
3) Contouring is only appropriate for filming
Applying all shades of the rainbow to the face and blending with a duo-fiber brush or sponge, in my opinion, is only possible for filming or for photos and videos on Instagram. In real life, such a number of layers cannot be used - it looks unnatural. Makeup artists have gone from "heavy" contouring even on the set.
It's important to remember that the trend came from Kim Kardashian, her skin tone is much darker than most Russian girls.
If you really want to emphasize facial features, use light cream correctors or foundations.
4) Strobing is the best choice for European girls
But strobing suits fair-skinned people. To prevent your face from shining too much, first apply a radiance and then a light tone. My highlighter Aurora Extreme Radiant by Sergey Naumov is a radiant fluid with vitamins C, E and jojoba oil. A couple of drops can be added to the foundation - it will lie on the skin much more naturally.
Of the universal highlighters, I can single out Fluid Sheer from Giorgio Armani. I also love the AMC Shimmering Face & Body Cream in shade 61 by Inglot and Strobe Cream by MAC The latter came in several shades. Gives not only a healthy glow to the skin, but also looks after.
Text: Karina Andreeva
