All week, star makeup artist Olga Romanova shared with us her beauty hacks and favorite tools. In the next issue of the "Beauty hacker of the week" column, Olga spoke about five new lipsticks from the Romanovamakeup brand that are about to go on sale. BeautyHack has already tested them - let's watch Swatch!
Star makeup artist, creator of the Romanovamakeup brand
I decided to make a new line in the form of lipstick sticks. Previously, this form was not very popular in our country, but in fact it is the most convenient - you can immediately make both a contour and filling without using any additional pencils. The texture is plastic, delicate, and the finish is matte. The lipstick blends beautifully and can even be applied to the eyelids if you want to create some creative look. But do not forget - after 40 seconds, the product is fixed, and it becomes already persistent, nothing can be shaded after this time.
Shade Perfect Red
My color is "Number one". I think everyone will understand what this shade is: what I decided to start my line with is red lipstick. I was one of the first in our country to persuade all women to get one. I am a supporter of the fact that this color is suitable not only for evening make-up in combination with a floor-length dress, but it may well be appropriate for every day. For many years I have used different shades, and this experience allowed me to create that “perfect red”, which is really adaptive and suits absolutely everyone.
The correct color suits any type of appearance as much as possible - this shade looks differently in certain lighting conditions and, of course, can play completely differently on different girls. The main pigment is cold. Let me explain why: red in its cold version is always more versatile. In addition, I wanted to create just an everyday red lipstick - so this shade turned out not to be flashy, but rather deep, noble.
And one more little hack: how to understand that red lipstick really suits you? Pay attention to three points: it should make the whites of the eyes visually even whiter, not yellow the teeth, and refresh the complexion. The cold undertone perfectly copes with this task.
Coming up with a name for this lipstick, I remembered the Bellini cocktail, with which I have the most pleasant associations. Nude shades at the peak of popularity, they have the spirit of the 70s, which is now in trend. This color will suit everyone - unlike the next shade, Ketione, it is versatile. For blondes, brunettes, dark-skinned, fair-skinned, young and older … This color has a refreshing peach undertone, suitable for age-related makeup, or as an addition to smokey ice, or for the most delicate nude makeup.
This shade is called Ketione, as the eponymous brand of my favorite singer Keti Topuria. Especially for her, I made an ultra-fashionable caramel-coffee color, which also looks very individual. On someone it seems colder, on someone it is generally caramel … Because of the notes of brown in such a shade, women who have dark circles under the eyes must be very neat. Because circles often have brown pigment and lipstick can intensify it. What to do in such a situation? Just use a quality concealer! The second point to pay attention to is the color of the enamel. If you have serious problems with her and she is yellowish, it is better to choose another lipstick.
For the rest, the color will suit - it is very fashionable, refers to the 70s and will look stylish in any situation.
Shade Baby Doll
I created this bright and bold shade for girls who sometimes want variety in their make-up. Fuchsia is certainly not an everyday shade, but for photography and events it is a great option. If you love red lipsticks, but are ready to try something new, feel free to choose Baby Doll.
Shade Rock & Wine
I love this color very much and I hope it will become as popular as Perfect Red. It's called Rock & Wine - a discreet, noble, wine shade. It is rather dark, as it is fashionable now, but at the same time it is universal - there are no "contraindications".
Text: Nino Takaishvili
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