2023 Author: Jessica James | [email protected]. Last modified: 2023-11-26 15:47
Neil blogger Masha Create, whose youtube channel has 465,000 subscribers, spoke about why you shouldn't recommend low-quality cosmetics and how to stay sincere with your audience.
Prepare to work hard
Many people think that the blogger's job is to rest on the laurels of their popularity. In fact, it has nothing to do with reality at all. If blogging is all about popularity and high income for you, don't start. If I am fond of something, then I do it thoroughly and efficiently. So it was with blogging.
4 years ago I realized that I know too much about manicure and gel polish, but there was no one to discuss these topics with. And I myself wanted to watch sensible, interesting nail videos in Russian, but then these practically did not exist. So the idea to create your own youtube channel appeared.
I remember being worried uploading the first video in June 2014 and jumping with happiness when it got 2000 views in a couple of days. Then I realized that I needed to continue.
Stick to your own principles without looking at trends
I create content that I want to watch myself: I show my manicure designs, I tell you how to care for and restore nails, how to understand the variety of varnishes. I give information in the form in which it would be pleasant for me to receive it: clearly, clearly and concisely. The quality of the picture and sound is of great importance (if we talk about video, in particular). And also do not advise people of low-quality products, do not show products that you would not use yourself. And if you show something, then give an objective assessment, with advantages and disadvantages.
Take responsibility for your content
Being a youtube blogger is a lot of different work, sometimes very difficult. And, of course, the hours of your time! I do not want to be ashamed of the products I advised (and people will really buy them!). The content must be very selective and correct, because your subscribers can get in trouble due to the information they misinterpreted.
My videos have been repeatedly shot and copied by other authors, the copied little things are always striking. I constantly see bloggers filming master classes, copying other nail designs. Of course, this is wrong to repeat it after other nail bloggers.
You can always diversify existing techniques, look at them in a new way, but it is better to come up with something of your own.
Only such channels are fired!
People always feel sincerity and appreciate it. I try to create diversified content, for every taste and color, follow the news, give as much useful information as possible. And it works because the audience organically (without buying ads) has grown to 400 thousand subscribers in four years.
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