Whether it's a selfie for Instagram or a party with photographers, L'Oréal Paris's Official Makeup Artist tells you how to look good in any camera lens.
Mila Klimenko
Official makeup artist of L'Oréal Paris in Russia, founder of the Nikk Mole school of makeup artists
The same makeup looks different in life and in photography. If light translucent textures are in trend for everyday life, then this will not be enough for photography. It often happens like this: we look at ourselves in the mirror and everything seems flawless, but in the photograph there is a feeling that we are not wearing makeup. And first of all it concerns the tone of the face.
The camera loves dense textures and matte leather with local gloss. Shining skin is in vogue now, but for photography the whole face should never shine - you certainly won't like yourself. What to do about it? Before clicking the camera, you need to powder the T-zone, and leave a natural glow on the cheekbones.
Selfie tone
Selfie photography loves as many sculpting tools as possible. In life, such a heavy tone can be intimidating, but for a selfie, this is what you need! I recommend not to be afraid of tonal means.
Silicone textures look good on selfies - they are more viscous and dense than liquid fluids. I recommend applying with a slightly damp sponge or brush, or combine a sponge and a brush. If you apply the tone by hand, the coating will be less dense and of lower quality.
For selfies, I like Alliance Perfect, L'Oréal Paris. It is light and blends in with the skin, but when applied with a sponge, it will have a thicker finish.
Another dense matte tone is Infaillible, L'Oréal Paris. I recommend it for oily or combination skin. It's like Photoshop - it covers all defects and creates a velvety finish. After it, you don't even need powder.
For a fresh and even tone, concealer is very important. Moreover, it must be used not only under the eyes, but also for sculpting the entire face. Take the Infaillible Total Cover Palette, L'Oréal Paris. Highlight the prominent cheekbone, bridge of the nose, the area above the lip and the bottom of the chin with a light color. Apply a darker color under the cheekbone and along the contour of the face to create relief and volume. Don't be afraid of the orange undertone: it blends well. Mask problem areas with redness with green, pigmentation, freckles and shadows - with purple.
Concealer does not need to be applied over the base tone. Correction can be done locally and on clean skin.
Professional camera
If the skin is young, without imperfections, when working on set, I choose a very light cushion - Nude Magique Cushion, L'Oréal Paris. With it, the skin acquires a delicate glow. Otherwise, I use Alliance Perfect and the denser Infaillible. If necessary, cover individual defects with a concealer palette.
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Interview and text: Olga Kulygina
