The color has its own emotional charge - some shades make people feel more relaxed, some invigorate, some tune in an aggressive way. And this must be borne in mind when doing makeup. Personally, for example, I don't really like red eye shadow and red eye makeup in general - it makes you look a little unhealthy, because the area around the eyes naturally turns red when we are sick. But at the same time, I understand that this is the effect you can achieve with makeup, and it can look very cool.
Beauty doesn't have to be conventional. I like make-ups that make you look at a person for more than five seconds, try to understand how it's done. I love ugly beauty, makeup that is made to be thoughtful. People turn their faces into canvas, this is real art.
It may seem to you that you are not an artist, that you do not have a creative streak. But even if your work has nothing to do with creativity, it is still a part of your life. You cook? Do you drive a car? Do you play with children? All this requires a creative approach. I think people need to believe in themselves a little more.
Makeup embodies all your experience in the same way as any creativity does. Your friendship with a classmate in first grade, your first love, your job, all dictate how you draw the line. This is why make-ups change over time - even if you do the same arrows every day, they will still be slightly different today and three months from now. Because you are changing daily.
I don't like “Instagram” makeup precisely because it deprives people of their imagination - instead of embodying their own experience, they try to repeat a clear pattern. It is like coloring by numbers for children, when deviating from the desired line or square becomes a mistake. This way you will never learn new things. There are no rules in makeup.
When I first became famous, strangers began to approach me, they were often incredibly emotional, they even cried, saying that I had changed their life. It scared me wildly - after all, I'm an ordinary guy who just does makeup! Over time, I realized why something as simple as makeup can trigger such an emotional response. People see in my works something of their own, their experience, their past.
Don't be afraid of mistakes. A lot of cool things happen by mistake, especially in makeup - let's say you put on too many eyeshadows, tried to blend them and you ended up with a beautiful new make-up that you liked. Mistakes are needed to learn and grow - this applies not only to makeup, but also to life.
Interview: Moore Soboleva