Beauty Hacker Of The Week: Roshar On The Psychology Of Makeup

Video: Beauty Hacker Of The Week: Roshar On The Psychology Of Makeup

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Beauty Hacker Of The Week: Roshar On The Psychology Of Makeup
Beauty Hacker Of The Week: Roshar On The Psychology Of Makeup
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The color has its own emotional charge - some shades make people feel more relaxed, some invigorate, some tune in an aggressive way. And this must be borne in mind when doing makeup. Personally, for example, I don't really like red eye shadow and red eye makeup in general - it makes you look a little unhealthy, because the area around the eyes naturally turns red when we are sick. But at the same time, I understand that this is the effect you can achieve with makeup, and it can look very cool.

Beauty doesn't have to be conventional. I like make-ups that make you look at a person for more than five seconds, try to understand how it's done. I love ugly beauty, makeup that is made to be thoughtful. People turn their faces into canvas, this is real art.

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It may seem to you that you are not an artist, that you do not have a creative streak. But even if your work has nothing to do with creativity, it is still a part of your life. You cook? Do you drive a car? Do you play with children? All this requires a creative approach. I think people need to believe in themselves a little more.

Makeup embodies all your experience in the same way as any creativity does. Your friendship with a classmate in first grade, your first love, your job, all dictate how you draw the line. This is why make-ups change over time - even if you do the same arrows every day, they will still be slightly different today and three months from now. Because you are changing daily.

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I don't like “Instagram” makeup precisely because it deprives people of their imagination - instead of embodying their own experience, they try to repeat a clear pattern. It is like coloring by numbers for children, when deviating from the desired line or square becomes a mistake. This way you will never learn new things. There are no rules in makeup.

When I first became famous, strangers began to approach me, they were often incredibly emotional, they even cried, saying that I had changed their life. It scared me wildly - after all, I'm an ordinary guy who just does makeup! Over time, I realized why something as simple as makeup can trigger such an emotional response. People see in my works something of their own, their experience, their past.

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Don't be afraid of mistakes. A lot of cool things happen by mistake, especially in makeup - let's say you put on too many eyeshadows, tried to blend them and you ended up with a beautiful new make-up that you liked. Mistakes are needed to learn and grow - this applies not only to makeup, but also to life.

Interview: Moore Soboleva

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