
The famous makeup artist Yuri Stolyarov works with such stars as Valeria, Elena Temnikova and Maria Ivakova, and also represents the Maybelline New-York brand in Russia. Yuri became the new hero of our regular "Beauty hacker of the week" column.

Yuri Stolyarov
star makeup artist, official makeup artist of Maybelline New-York in Russia
In recent years, the idea of the perfect makeup is changing very quickly. The most important world trend is “no makeup” makeup, youth, naturalness, “live skin” and creamy textures. First things first:
"Baby" skin

Lively, radiant, powder-free skin, multi-layered makeup - this is the main global trend that will be with us in 2017. I have already discussed how to achieve this effect earlier.
Clean accents

In makeup, one bright accent against the background of general naturalness is now fashionable. It can be dramatic eye makeup (but you don't need to apply a layer of foundation on the skin!), Accent on lips, eyelashes or even mediocre skin - with the help of highlighting.
Wet eyelids

The last fashion week was worked by me according to the scenario "Lipstick for eyelids plus just well-groomed lips." Let me tell you a secret: if you decide to experiment with lipstick as eyeshadow, you do not need to apply it on the movable eyelid. Only lip gloss is not suitable for this purpose - its texture is too sticky and liquid. For the same purpose, the long-lasting creamy Color Tatoo eye shadow from Maybelline New-York is perfect.
Complex textures

Another trend - instead of sparkles and mother-of-pearl, use flat mica particles, which are refracted in different ways under different lighting conditions. They are applied with a brush to a fixed area of the eyelid - on the bone, just above the fold.
Matte lips

Matte lipstick textures are still with us for the next season. They were in vogue throughout 2016, but even now they do not lose their relevance.
New gothic

Dark lips or dark eyes, porcelain skin are dramatic makeup trends, but remember to keep the accents clean. Do not overload the skin and limit yourself to one thing - either lipstick, or bright shadows.
Tints

The most fashionable lip remedy right now is tint. By the way, it is not necessary to buy a separate product, you can just use regular lipstick and apply it on your lips, barely touching your fingertips. The point is that there is no texture - neither matte nor glossy - as if it's just your lips have that shade.
Liquid and creamy textures

As I said, naturalness and naturalness are in fashion, which is why creamy textures are so popular - they "adjust" to the skin's relief, they are easier to shade and apply in a very thin layer. Of course, you can repeat the same thing with dry foods, but it will take more time and skill. And cream blush or eyeshadow is easy to apply with just your fingertips!
It's more relevant to stay young than bright

Active makeup very often adds age, even if it makes you look brighter. The modern trend - when choosing between brightness and youth, rely on the latter. Why, for example, is Gigi Hadid so fashionable now? Because she has a very young, almost childish face - now it's in vogue.
Structured lashes

For several years now, no, no, this trend will still flash on the catwalks! The tear-stained eyes and structured, glued lashes are still in vogue.
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