False Bangs, Colored Braids, White Tails: How The Main Hair-setter Of Moscow Creates Trends

2023 Author: Jessica James | [email protected]. Last modified: 2023-08-25 04:20

I posted a photo on Instagram with a new hairstyle - a graphic bob and thick bangs - and received a record number of comments. My friends poured compliments and wondered how I decided to cut my bangs again, because a year ago, after such a change of image, I swore that I would never and for nothing. The enthusiasm was so strong that I didn't have the heart to admit it right away. And now it's a minute of coming out: this is a false bang, friends! Tinted just like my hair, perfectly calibrated and "fitted" into the haircut, it sits like a glove. The most ingenious invention of stylist Yegor, the founder of the most fashionable hairdressing salon in Moscow "Bublik".

Stars and influencers go to him when hearts and minds demand change. It was Yegor who invented colored voluminous braids, it was he who repainted the burning brunette Laysan Utyasheva into a blonde, and it came to his mind to make life easier for all of us and create a false bang.

- Yes, everything is often accidental, - he laughs. We suddenly had a little time to talk: while I watched the stylist Valery dry and lay my new device, pinching it at the base with a drawer, and Yegor was waiting for the singer Nyusha to prepare the image for the new video. And we discussed how ideas emerge, what the hair-trendsetter is inspired by, and how he manages to persuade the stars to make drastic changes.

- In general, such ideas are born in my mind very spontaneously and not on purpose. With colored braids, how did it happen: I flew in from Los Angeles, Lena Temnikova came to me, says: “do what you want, in the evening of the show, I’m completely in your hands, let's experiment”. I say, "let's do it, no one else has." I braided these braids and the next day I realized that this is a direct trend, it's cool. And we immediately began to actively work, and all the stars came to these colored braids.

About how he came up with false bangs

Yegor, how did it come to mind with the bangs? It's true salvation for all of us

- With bangs, too, absolutely not on purpose, really. I have a friend who really wanted a bang, but understood that it would be difficult for her, her hair is thin. Many girls want bangs, but expectation and reality often do not coincide, they then suffer, try to grow. And I came up with such an alternative to make. Bangs were for a long time, but this was not active anywhere. And I started to try such things and performances on my friends. Don't know what to wear? Put on your bangs! It is always convenient: you can do something, change immediately. Some kind of event, some kind of way out - you literally put on your bangs, and you are a completely different person. It is easy, convenient and does not require cutting.

Then I made tails for them. We tried such a thing with Masha Belova - the story turned out: "a brunette can become a blonde in a second." This is also the case when you want to change, but you are afraid. Once - and such life fakes look cool and stylish.

About how he persuaded Laysan Utyasheva to dye her hair blonde

Yes, but with Laysan everything is real! She has never changed so dramatically in her life. How did you manage to persuade her?

- With Laysan Utyasheva, we also made a tail and a bang in "Dances" on TNT. New season". And then I suggested: "Let's try, why not?" You have to be bolder, simpler, not afraid to experiment, trust, sit in a chair, relax. Every girl in her heart wants to experiment. We are afraid, very careful. But it is important, of course, to make such stories with professionals. To be bolder, it is easier to relate to this, then the result.

I myself have been walking with a white head for a long time, already six years. I made myself a super-white color, and now he began to bribe many, many liked it. But the blond is generally such a thing with which you have to be very careful. Although today there are a huge number of products that allow you to make cool shades. With a certain amount of care, with a certain consultation of a specialist, the ideal can be achieved. But there are a lot of nuances here.

Probably, they already trust you so much that they agree without thinking

- They are, of course! And, frankly, not all experiments, shall we say, are successful. Of course, there are also some sudden blunders, in the sense that they did, and the image does not fit. But today it is not a tragedy, everything is very simple. Here are even cases with media friends. We made Yegor Creed this white color, why not? And for the video, he suddenly urgently needed to return his hair color. No problem. We did it in 20 minutes.

It was the same with Laysan. She was white, then for the commercials she had to be brunet again. What to do? Laysan arrives, I return her to a brunette for two days, neatly, and two days later, thanks to special preparations, we make her a blonde again. There are now special products that help tint and return back to blond.

How does the hair endure such experiments?

- Of course, this is stress for them, these are rather exceptions than an example to follow. But, if you do it correctly, then everything is possible.

Sasha Burimova also has this shade of blond. We've been friends for a long time, I've been painting it for five years now. She is a bright representative of surf-girl, and she is very organic in this, and she is very cool. But everyone wants to experiment. And in June I told her: "Sash, let's go with you to the blond for the summer, let's try." And in the fall we are now back to surf again. All this is possible if done correctly.

Then tell us what to expect in the fall-winter?

- By the cold weather, we calm down, return to natural shades. In the summer we indulged ourselves and experimented. Of course, I'm cooking something, but I'm keeping it a secret for now. I can say for sure that there will always be courage in the trend. There is no obligatory standard shape, trendy color or shape to suit everyone. Everything is completely individual. A trend is how we feel about ourselves.

So how do you catch this trend? How does it appear?

- This is by chance, boldly, we must not be afraid. I try to travel a lot, because my head works really well when traveling. You look 360 degrees.

I have been in this profession for 15 years, there are many trainings, master classes, some motivational things. So, I never went anywhere. I was looking for my own. It was fundamentally important for me. Because I have my own vision of the picture, trend, interior, Instagram feed, I don't know, everything! They are mine, and this is very important.

At that moment Nyusha ran into the "Bublik", my bangs were dried and styled. Valery had to fix it and hone the shape already on me, so that it was perfect.

In the evening, a meeting took place with friends, among whom were sophisticated stylists. The hairstyle was praised, no one noticed the catch. I was happy: I have the voluminous bangs that I have always dreamed of. But now, when I'm tired of her, I just take off.