For another five years in shopaholism, they admitted flirtatiously: it seems that so many things are not needed, but what if I am fashionable and can afford it? But today you will be flooded with a wave of contempt if you are too obtrusive to demonstrate an abundance of outfits.
Materialism today is beyond fashionable laws, and the right to put the hashtag # 30wearschallenge on social networks is more proud than trophies from the latest collections. If suddenly you have not heard about this campaign, we tell you: activists urge to buy a thing only if you can wear it at least 30 times. This idea was suddenly picked up not only by the "green", but also by many celebrities. Actor Joaquin Phoenix warned colleagues and journalists that he would appear at social events all year in one Stella McCartney tuxedo. At the same time, the Duchess of Cambridge Kate Middleton and the Queen of Spain Letizia have not hesitated to wear the same dress twice for a long time.
Here's a look at these and other celebrities who have joined the fight for conscious consumption!
Duchess of Cambridge Kate Middleton went out in the same thing before it hit the mainstream. She did not follow the rule to change her image for every public event and calmly went out in the clothes of democratic brands. Especially everyone remembered her white dress Alexander McQueen, in which she appeared in 2015 at the baptism of Princess Charlotte, and in 2019 at the wedding of Prince Harry and Meghan Markle. Only the hat has changed!
Meghan Markle also shows by her example that wearing the same things several times is completely normal. Especially if the outfit suits you very well. So, in the fall of 2018, all stylists and fashion bloggers praised her shirt dress in a rich blue shade from Veronica Beard. Taking advantage of this moment, Markle donned the same dress for a tour to Africa in 2019.
Another royal who doesn't hesitate to wear the same outfit is Queen Letizia of Spain. Moreover, she, by the way, things can lie for years, and then again find their second and even third incarnation. So, in April 2011, she, still as a princess, came to dinner before the wedding of Prince William and Kate Middleton in a luxurious dress from Felipe Varela. And when everyone forgot about this image, Leticia repeated it in February 2019 on the occasion of a banquet in honor of Peruvian President Martin Vizcarra in Madrid.
In 2014, actress Cate Blanchett wowed those attending the Golden Globes with a black Armani Privé dress. Apparently, she really liked the outfit herself, so she came in it to the Cannes Film Festival in 2018.
Keira Knightley in all interviews repeats that she does not bother what to wear, and shopping for her is the last thing. Moreover, in the same way, the actress goes not only in everyday life, but also to social events. Even a wedding dress from Chanel, Kira decided not to keep in her wardrobe as a memory, but to wear it to work-related events. At the same time, for the charity ball Serious Fun Gala in 2013, the celebrity improved the wedding dress by sewing sleeves to it.
Italian actress Sophia Loren can also appear several times (even if it is a very important event) in the same image. So, once for the 2009 Golden Globes, she chose a black Armani Privé dress, and then put it on again two years later, to celebrate the 150th anniversary of the unification of Italy in 2011.
Start with yourself, and the industry will catch up
image stylist, blogger and founder of the Dress to Impress space of good taste
- A couple of years ago, at a fashion summit in Copenhagen, it was announced that the production of clothing is the second most polluted industry in the world. Despite the fact that the research data can be interpreted not entirely unambiguously, even taking into account the possible error, the picture looks frightening. About 80 billion garments are produced annually, 60% of which are thrown away within the first 12 months of purchase.
The more accessible the brand, the, as a rule, the higher the volume of its production, because to build an economically successful business model for the sale of cheaper products, it is required to produce as much of this product as possible. This is the fastfashion phenomenon. If even 10-15 years ago we had a clear and understandable schedule for the release of collections (collections of certain brands were released 2-4 times a year), now everything has changed. Fast fashion representatives produce new items almost weekly. Because there is demand! Unfortunately, fashion is still a triggering area in which the temptation and desire for “something new” often outweighs principles and good intentions.
Can the situation be changed? It seems to me that the main thing is not to forget that the actions of each individual person matter. Learn to buy only the things that really work. Do not "inflate" your wardrobe: a minimum of things, a maximum of stylish sets - this is the golden rule of fashionistas of the XXI century. Choose quality over quantity. Learn how to properly care for things, so they last longer. Sell what you don’t want to wear, or give it away, and recycle it. Do not fall for the tricks of marketers and never settle for less - it is spontaneous or "compromise" purchases that most often end up in the mezzanine, right with the labels. If we reduce consumption, then the industry will catch up, I believe!
Take the test and find out what damage your wardrobe does to the environment, on the link.
Fruit clothing and footwear - the new reality: which fashion brands are using alternative materials (link here)
How to Come to Conscious Consumption: A selection of inspirational books here.