How are Caudalie cosmetics made? How many patents does a brand have and what is “1% for the planet”? BeautyHack publishes interesting facts about the brand.
1) The name of the Caudalie brand was borrowed by its creators Matilda and Bertrand Thoma from winemaking. Kodali is a measure of the aftertaste during wine tasting. One second of aftertaste duration corresponds to one measure of kodali.
2) The 1993 grape harvest at Smith Haut Lafitte, together with Professor Vercauteren, pushed Matilda, and a little later her husband Bertrand, to create their own Caudalie brand. "It was then that the professor told me about the extraordinary antioxidant properties that grapes are fraught with," says Matilda. The brand still collaborates with the professor of pharmacognosy at the Faculty of Pharmacology at the University of Bordeaux.
3) One of the main components of Caudalie products is grape seed polyphenols. It is a plant-based antioxidant that blocks free radicals (caused by UV rays and external pollution).
4) All brand products are produced in France, and grape extracts are extracted in the provinces of Bordeaux, Champagne and Burgundy.
5) The Caudalie brand does not test cosmetics on animals and is Ecocert certified: cardboard packaging is made from recycled paper, wherever possible, recycled or plant-based plastic is used in the production. And the brand is also a member of the "1% for the planet" association and donates 1% of the total turnover for the needs of global projects to protect the environment.
6) In 1999, the world's first Spa Vinotherapie “Les Sources de Caudalie” was opened in the vineyards of the Smith Haut Lafitte in Bordeaux. The hotel's spa treatments include wine therapy with red grape squeeze baths, honey and wine wraps, and massages.
7) The brand owns several patents. In 2001, a patent was received for resveratrol - phytoalexin, which acts on collagen and elastin molecules, providing a fight against wrinkles and a lifting effect. In 2005, the list of patents was supplemented by Winiferine, obtained from the juice of the vine. Its molecule is 2 times more effective than vitamin C in combating pigmentation of any kind.
8) In 2015, the brand registered a patent for the use of vine resveratrol in combination with a micro hyaluronic acid complex - a co-development of Caudalie with Professor Sinclair at Harvard Medical School. The combination of these ingredients activates the skin's natural hyaluronic acid production.
9) In 2006, Matilda Thoma created the "Cosm'Ethics" position. According to it, Caudalie products contain no parabens (since 2006), phenoxyethanol, phthalates, mineral oils, sodium laureth sulfate, synthetic dyes and ingredients of animal origin.
10) The bestseller of the brand is Beauty Elixir water for facial beauty with grape extract, first created in 1997 based on the recipe for the elixir of youth of the Queen of Hungary, found by Matilda in a second-hand bookstore in Paris. It is a mix of tonic and serum that can be used as a makeup fixer. Water tightens pores, refreshes complexion. Last year, Caudalie teamed up with designer Jason Wu to create a new bottle with lace details. Jason is one of the longtime Beauty Elixir fans.