2023 Author: Jessica James | [email protected]. Last modified: 2023-11-26 15:47
Two days ago, the first footage of the advertising campaign for the Modern Muse fragrance by Estee Lauder appeared on the Internet.
The new brand ambassador is the prima ballerina of the American Ballet Theater Misty Copeland.
Modern Muse was created in 2013 by perfumer Harry Fremont, who developed a composition that combines strength and softness at the same time. Basic notes: mandarin, tuberose, Chinese jasmine, honeysuckle nectar, ambergris, musk, Madagascar vanilla.
The first face of the fragrance was the model Arizona Muse. It was she who appeared in the inspirational video, filmed by Oscar nominee Stuart Dryberg.
This year, Estee Lauder's "muse" is 34-year-old prima Misty Copeland, who became famous two years ago after playing Odette in the ballet Swan Lake. The ballerina's partner was the dancer Brooklyn Mac. Copland became the first black prima ballerina for the National American Ballet in 75 years.
In 2015, Time magazine included Misty in the list of the 100 most influential people in America.
Copeland has experience in advertising, previously starring in a video for the sports brand Under Armor, Dr Pepper and BlackBerry.
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