It became known that designer Victoria Beckham is planning to launch the Beckham Beauty brand. A photo from a cosmetics factory has already appeared on her Instagram, which means that work is in full swing.
Also this summer there was news that Lady Gaga, Jennifer Lopez and Gwen Stefani have already registered their own beauty brands.
In anticipation of new company launches, BeautyHack recalls how other celebrities have succeeded in the beauty world.
Miranda Kerr - KORA Ogranics
Former Victoria's Secret angel Miranda Kerr launched an organic cosmetics brand back in 2009. The model admitted that she had dreamed about it since the age of 18, when she realized that most skin care products contain chemical ingredients. After failing to find truly high-quality natural cosmetics on the market, she decided to create it herself. The main ingredient for her line is Miranda's selection of exotic noni fruit extract, which is rich in many vitamins, minerals and antioxidants.
“Noni is one of the key ingredients in the line. I first learned about it at the age of 12 from my grandmother, and since then this plant has become a part of my daily diet and beauty routine, "Kerr once admitted.
Also in all interviews, the model emphasizes that she herself tests the composition and properties of each KORA Organics product. And the first brand tool took about four years to develop.
Currently, KORA Organics is considered one of the most popular not only in America, but also in many other countries around the world. Meanwhile, Miranda Kerr annually enters the lists of the most successful women in the world.
Jessica Alba - The Honest Company and Honest Beauty
Actress Jessica Alba co-founded The Honest Company, a non-toxic diaper brand in 2011. Three years later, the company began to generate income and the range expanded with products for children's cosmetics and personal hygiene. But the celebrity did not stop there either: she launched the Honest Beauty line of decorative cosmetics.
Interestingly, Jessica is personally involved in the creation of each product, but is not the face of the brand. In a conversation with reporters, Alba noted that she did not want to draw attention to The Honest Company with her publicity. “The quality of funds comes first for us,” she said.
By the way, not so long ago, the actress with her husband and children appeared on the cover of Forbes magazine. Analysts say Jessica has long asserted herself as a successful businesswoman.
Cindy Crawford - Meaningful Beauty
Supermodel Cindy Crawford launched the rejuvenating brand in 2017. At the same time, she did not hide that in her company she was solely responsible for the properties of cosmetics, their formula was developed by her longtime friend, plastic surgeon Jean Louis Seba.
“I have no beauty secrets. I am always open to my audience. You can find my workouts on the Internet, and beauty products in Meaningful Beauty stores,”Cindy often repeats.
By the way, in March of this year, Crawford introduced eye patches that broke the sales record in a few days. The celebrity plans to expand his line and promote it outside the United States.
Drew Barrymore - Flower Beauty
The Charlie's Angels star first started a beauty blog, and in 2012 launched the Flower Beauty line of makeup. And if at first only her most devoted fans knew about the Drew brand, now it is becoming one of the most popular in Hollywood. And all thanks to the aging of Barrymore: she regularly introduces new products (and recently focuses on the color palette and highlighters), and also promotes the brand on social networks and collaborates with influencers.
Recently, Flower Beauty has appeared in one of America's most famous Ultra Beauty stores. And since the price category of the funds is not high, sales immediately skyrocketed to record levels.
Gisele Bündchen - Sejaa Pure Skincare
Gisele Bündchen left her modeling career, but did not go into the shadows. She writes books on beauty and health and is the founder of the organic cosmetics brand Sejaa Pure Skincare since 2010. The line includes care products with exclusively natural ingredients. But most importantly, the production of beauty products does not harm the environment. The last factor is very important for the model, it has long been talking about the problem of ecology and is doing everything possible to save our planet. A few years ago, for example, a celebrity joined the WWF initiative.
Salma Hayek - Nunce
Salma Hayek, introducing her organic beauty brand in 2011, focused on an unusual composition. Among the ingredients of the beauty care cosmetics from the actress, there are such exotic as, for example, monoi oil and blue agave extract. In press releases, the celebrity emphasizes that the formulas of her funds are secret and inspired by the advice of her grandmother.
Another interesting nuance: Nuance products can only be purchased from the CVS pharmacy network. And it certainly inspires confidence in the brand.
Rihanna - Fenty Beauty
Rihanna registered her beauty brand of decorative cosmetics in 2017, but today she is known almost all over the world. And here the point is not only that the singer's brand is part of LVMH, but also in her performance. Fenty Beauty constantly delights customers with new shades and products. So, only Rihanna's foundation has 50 shades!
“I want my products to be suitable for girls with any skin color,” the singer constantly says at presentations of new products.
PR of products deserves special attention. So, Rihanna advises choosing a shade of lipstick from the new line by horoscope. Read more about this here.