
This fall, the fashion house Gucci announced another big launch - the new Gucci Bloom perfume.
The fragrance was first created by Alexandre Michele, the creative director of the fashion house: “I wanted to create a fresh and daring scent, a luxurious bouquet that takes you to an endless green garden filled with many flowers. Gucci Bloom recreates the scent of that very garden and beckons you into an unknown world."
The fragrance fully reflects the concept of the brand and its fans - versatile, energetic and original women who enjoy life and are not afraid to show it.

The notes of the scent include a plant first used in perfumery - Rangoon liana. This note defined the general concept and gave the name to the perfume. It gently echoes notes of jasmine and Indian tuberose, making the fragrance feminine. This combination makes the perfume unique. It leaves behind a delicate but memorable trail, emphasizing the unusual character of its owner.
The design of the bottle conveys the diversity of female beauty. It is made in a retro style - porcelain packaging and pastel pink colors look attractive for women of any age.