
2023 Author: Jessica James | [email protected]. Last modified: 2023-08-03 16:09
Ksenia Wagner - on the opening of the first Giorgio Armani Beauty boutique in Moscow.

Imagine that there are kilograms of makeup treasures around you, and Anton Belyaev from Therr Maitz is lighting up at arm's length, and you will get a picture of my last night with the hashtag #buildholic happiness.





Happiness was happening in the Atrium shopping center, where the first in Europe (!) Beauty boutique Giorgio Armani opened yesterday. If you still associate the brand only with fragrances, go there and discover, as Zhanna Aguzarova sang, a new wonderful world. This is a make-up palace, a make-up artist's dream and a portal to the future at the same time. Customers will find a lot of digital activities, such as virtual make-up fitting or video tutorials, which can be received by email along with information about the products used. And also the long-awaited exclusives and even an exposition with … fabrics that will "visualize" the effect of makeup (lip varnish, for example). I already dream of touching "organza" - and choosing a tone with such a texture!
But even if you are not a fan of makeup, take a look anyway - at least appreciate the design. It is made in the style of the Fil Rouge collection ("Red thread") in the signature red Rouge # 400 and contains an ornament personally created by the maestro. Well, and enjoy the aromas - of course, they will also be.




Text: Ksenia Wagner
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