2023 Author: Jessica James | [email protected]. Last modified: 2023-08-03 16:09
The new space of the fashion house "Mugler Temple" will open in the Parisian department store Printemps. BeautyHack explains why you need to go there when you go to Paris.
The fact that the boutique is opening in the Printemps department store is a historically significant event for the brand. After all, it was here 25 years ago that the legendary Angel fragrance was presented for the first time, which won the hearts of Parisians, and then the whole world - in the very first month of sales, the perfume became a bestseller. For many, this particular scent became the first and only one - our columnist Marina Syutaeva tells about this.
“This space is one of a kind. We wanted to make it not just a point of sale, but also to bring meaning, sensations, emotions, freedom and inspiration into it. We wanted customers to be part of the experience built up over the years, which is embedded in the very DNA of the Mugler brand. This was our initial guidance and inspiration,”comments Christophe De Laide, Creative Director of the brand.
The new brand space is not limited to retail. The boutique will present the "Resource Tree" of Mugler fragrances, where you can replenish the refills of sixteen fragrances from the legendary collection Les Exceptions, novelties and classic compositions of the fashion house. You can get acquainted with the entire line of perfumes and purchase a bottle for your collection at the Discovery Bar.
From November 1, the new boutique of the fashion house will present five collectible perfume bottles. The new collection is called "Clouds" - it will rightfully become another masterpiece of the brand. The cost of each bottle is 2,900 €.
The Sensation Bar, an interactive space in the new boutique, will introduce you to the 12 perfume ingredients through an audio-visual experience, so you can better understand which perfume is right for you.
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