What else is the creator of the legendary cosmetic brand successful in? What brand media appeared first? When was the famous Orgasm blush created? BeautyHack reveals interesting facts about the brand!
1) The creator of the brand, François Nars, studied at the famous makeup school The Carita Make up school in Paris under the direction of Thibault Vabre and worked with the famous makeup artist Olivier Echaudemaison. He graduated in 1977.
2) A perfectionist by nature, François was often dissatisfied with the limited number of cosmetics. This is what prompted Nars to develop his own 12-shade lipstick collection, which appeared at Barneys in November 1994. The huge demand for these lipsticks inspired François to create his own cosmetic brand NARS.
3) Makeup legend François Nars is also a great photographer. He is one of the few makeup artists who has independently created advertising campaigns for his brand. His peculiar style has gained recognition in the professional environment, he shoots for American Vogue and Harper's Bazaar, Italian Vogue, Vanity Fair, Marie Claire and other publications.
4) François Nars is the author of several books. In 1999, X-Ray came out - a collection of portraits created by François. The next book, Make Up Your Mind, becomes François Nars's first visual guide to makeup, featuring photographs of famous models before and after makeup. On the occasion of the 15th anniversary of NARS, François is releasing a 15x15 book, which includes a collection of photographs of celebrities shown in different images. And finally, in 2011, the book Make Up Your Mind: Express Yourself is published, which presents the same concept as the first in this series, but with the example of unknown men and women. In 2016, a book is published entitled: Francois NARS.
5) In 1996, after shooting with supermodel Carolyn Murphy for Harper's Bazaar, François created The Multiple, a versatile makeup product.
6) In 1999, the legendary Orgasm blush was launched. This versatile, shimmery blush in a gentle peach shade is instantly the iconic and best-selling blush in the world.
8) In 2000, the Nars brand became part of the Shiseido company.
9) Based on the belief that “the basis of makeup is beautiful skin”, in 2002 François launched the NARSskin skin care line.
10) In 2011, Nars opened its first flagship boutique at 413 Bleecker Street in New York.
11) In 2012, Nars opens its second flagship boutique, located on the famous Melrose Avenue in Los Angeles.
12) Brand funds came to Russia in October 2013 and began to be exclusively sold in the L'etoile chain of stores.
