Today, many beauty corporations rely on bloggers, relegating famous actresses and models to the background. BeautyHack talks about five great collaborations that will revolutionize the way you think about blogging.
Mimi Thorisson and L'Occitane
Cookbook author Mimi Thorisson demonstrates French style in everything from her dressing skills to the culinary masterpieces she cooks in her kitchen in the family home in Provence. Life in a provincial town and everyday worries (Mimi and her husband have seven children) do not prevent the girl from being a successful blogger, traveling and publishing cookbooks. And last year, Mimi was noted for a successful collaboration with L'Occitane, becoming the brand ambassador and presenting the line of anti-aging care Immortelle.
Christina Bazan and L'Oréal
Last year, Christina Bazan was included in the Forbes list of the 30 richest people under 30. More than 2 million subscribers are interested in the girl's life. In 2016, Christina launched a joint collection with L'Oréal, which included the Smoking Nudes eyeshadow palette, lip and eye pencils, matte nail polishes.
Margaret Zang and Clinique
At 21, Margaret managed to build a real business empire. She is engaged in photography, stylizes shooting and writes articles. Margaret manages to keep a successful blog, photographs of stars like Kate Bosworth and works with the Clinique brand. The girl joined the #FaceForward project - with fashion prodigy Tavi Gevinson and model Hannah Bronfman, Margaret spoke about her success on the official website of Clinique. The aim of the campaign is to support young women entrepreneurs.
Manny Gutierrez and Maybelline New York
Manny's collaboration with Maybelline New York was the 2017 beauty sensation. The blogger became the first man to advertise mascara. American Manny Gutierrez has been running Manny Mua's youtube channel for two years, which has 2.2 million subscribers. In his videos, he shows how to do bright makeup and talks about beauty finds.
Sarah Donaldson and Estée Lauder
Sarah is a popular Australian blogger from Brisbane. For seven years, the girl has been leading the Harper and Harley beauty blog. Her minimalist style has caught the fancy of many brands, from cosmetic giants to automotive corporations. The girl has already worked with Estée Lauder, Stuart Weitzman, Loreal, Lancôme, YSL Beauté, Sephora, Charlotte Tilbury, Jo Malone and Mercedes Benz. On the blog, Sarah talks about her favorite products from partner brands, and on the official website of Estée Lauder about the best beauty spots in Sydney.